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TRADE SHOW and WEB SITE FOLLOW UP SERVICE

The Center for Exhibition Industry Research (CEIR) reports that 80 percent of exhibitors make no attempts to follow up on their trade show leads. In a study conducted by the University of Massachusetts Center for Marketing communications, 18 percent of prospective buyers said that they never received the materials that they had requested from B2B trade show vendors. "Unfortunately, the longer you wait, the less likely you are to close," says Jay Conrad Levinson in Guerilla Trade Show Selling.

Trade show leads are time sensitive and perishable. That's why we help our clients get the maximum value from every lead. We contact trade show prospects to determine their interest in your product or service and get the sales process started. We also qualify the prospects to determine who the real decision-maker is and to identify his or her needs, budget, and timeframe for making a buying decision. In addition, we determine the prospect's interest in receiving additional information. Should the prospect have interest in additional information, and make sure it is sent in a timely manner.

In addition to following up on trade show leads, we also follow up on leads with visitors to your website. Interactive websites are a great tool for tracking potential prospects. We take your web marketing information and follow up with prospects to get the sales process started.